Lifestyle:Indonesia as Costumer Country

In this era, the consumptive soul of human is getting bigger. Not exception in Indonesia. Almost of Indonesian people, willing spend their time to buy some branded item only for prestige and statisfaction for their selves. Even though everything that they buy is not too important .

Actually, stuff branded that usually come from other country who has the high price, are not too different with local stuff. They (peoples who buy branded stuff) only think about style and up to date. But, according to some consumer , branded stuff really have a high quality and better from local stuff.

comment from people:

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Moses Sinaga, communication student when we meet in one shopping centre at Sukajadi, Bandung, confess that he prefer to buy branded stuff from other country than local stuff. According to him, almost stuff from other country has high quality if we compare with local stuff. So, buy everything branded is already become tradition, especially in Indonesia. “Based on my experience when I buy some stuff from Indonesia or local stuff, it’s easily damaged and if we talk about the price, local stuff is cheaper than foreign stuff, but local stuff quality is bad enough”, said Moses.

If viewed from materials produced not a few of these materials come from Indonesia but we as citizens of Indonesia less creative in processing the material. so that production materials rose exported to existing producers abroad, and finally the finished stuff are sent back to Indonesia with a very high price.

Now the question is, Indonesia is the world's poorest countries, but why people can buy branded goods? Indonesia is what makes people who are embedded in images consumptive because Indonesian people prefer to be consumers compare to producers.

video:

photos: rininta fisca wardani, rahma ynianti puteri

video: rininta fisca wardani, wanda endah

text : audia primanti surachmat

sound: rininta fisca wardani, wanda endah

translater: audia primanti surachmat and mega tyara